The Strategist
turned Engineer.
I build production software that turns business problems into measurable outcomes.
Business + Data + Engineering
M.Sc in International Business from Stockholm School of Economics.
What pushed me toward software engineering was simple: I wanted to build the systems that turn insight into action.
I left my analyst path to become an engineer who designs, implements, and ships production software — focusing on clean UX and measurable impact.
Why Software
Engineering
In analytics, I could identify problems — but I couldn't build the systems to fix them.
I wanted to own the full loop: define the problem, ship the solution, measure the impact.
That decision became TLTP: a structured transition built around one rule — produce visible output.
What I
Bring
I start with constraints and metrics.
Comfortable with data, segmentation, and trade-offs.
Production-ready systems with clean UX.
Data Analytics in Fashion Retail
I analyzed loyalty data at H&M and customer behavior at COS to drive business decisions to generate insights.
Now, I build the systems behind those decisions.
Tech Skills
Languages & Experiences
Streaks
Consistency is my competitive advantage. Here's proof.
